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Why does it cost so much to buy a custom cake?

June 11, 2019 By Randy Michak

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Hours of prep work, shopping and planning go into one cake… and that’s BEFORE the oven even gets turned on !

Out of all the most frequently asked questions, this one is the one NEVER asked, but is on every customers mind after either A) placing an order with a custom baker, B) Researching websites  of local bakers and comparing prices, and C) heading to Walmart or Costco after spending time on the phone (or see B) inquiring about custom cake ordering with local baker. 


I’d like to shed some light on the subject here. 

  • Besides the actual ingredients, TIME goes into your cake. 
  • The time it takes to bake and decorate a cake is only a fraction of the time spent on your custom order. Custom means you are getting what you want , built around your tastes, theme and party size.  
  • There is often a great deal of time spent working with customers to get their order just the way they want it. We answer emails, take phone calls, respond to texts , and answer FB messenger. Sometimes all of the above on one order, before we even turn the oven on!  
  • Once we get the details in writing, more time goes into shopping for ingredients, ordering special images or candies/edible decorations, as well as ensuring we have an appropriate sized cake box to hold your custom order safely and securely ! 
  • Even with shopping at wholesale stores and restaurant supply shops, real, high quality ingredients are not cheap. Here at “From Gina’s Kitchen” we use real butter and vanilla. Not imitations. Because we like to serve you what we serve our family. 
  • Once the shopping is done, Its time for the fun part- the baking and decorating! Here we take quality ingredients chosen just for your order, and spend time and care to making your cake taste as delicious as it is beautiful! 
  • Your custom cake isn’t sitting in the freezer waiting for you to pick it up on a Tuesday after you’ve called Monday night.
  • Your custom “sheet “ cake from a small baking business isn’t the same as what you’d get a Costco. 
  • Your custom cake isn’t sitting in a window with four other cakes that look just like it.
  • Your custom cake is waiting for you to place an order, (preferably two weeks in advance of your event) , and will be unlike any cake you ever got from Walmart or Costco. 
  • Because you didn’t get it from either of those stores.   
  • Cost of running a small, custom baking business “the right way“. These vary by the business itself but some of the costs that bakers like FGK have are: commercial kitchen rental, insurance, taxes, advertising, marketing, labelling, packaging, salary, equipment, etc. Note: that many home-based bakers choose to take shortcuts to reduce costs. FGK is not one of those businesses.
  • Time, quality ingredients, custom details, and overhead expenses add up to one delicious dessert that may just seem like flour , butter and sugar. But when you factor everything that goes into a custom cake, you’ll see that little price tag is worth splurging on every once in awhile .

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Filed Under: Baking

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Welcome to the Kitchen! I'm Gina Michak, your favorite foodie, dessert designer, and custom baker here at "From Gina's Kitchen"! I also serve up a side of Disney travel planning in the Kitchen too. Catch me as the foodie half of "The Curly Girls" on FB. Pull up a chair and let's talk food, fun, and Disney!

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Wife, mom of three (four with the fur baby golden retriever), foodie, Disney addict, Pittsburgh native still bleeding black and gold although I'm living in VA! I went from assistant meeting planner to stay at home mom and combined my love of food, family, and parties into one little business "From Gina's Kitchen" . Not only do I bake custom desserts, I love to help plan parties and offer classes on cooking and baking for kids! Read More…

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